D2C knocks on your door

D2C knocks on your door

D2C knocks on your door As it seems, we have arrived at the age of manufacturers, as D2C changes the landscape in consumer electronics once and forever. Get closer to consumers Multiple reasons for the shift in power can be found, but one major impact can be...

Right to Repair in Covid times

Obstacles and solutions The new global initiative gains momentum. Still, COVID is a major showstopper to a great idea. TV’s, fridges, printer and washing machines as game changers for a whole industry? When Britain introduced the right to repair rules that legally...
D2C knocks on your door

Build great connections

Build great connections to your customers Marketing is about a seamless experience from getting interested to happily using the full potential of a product and visible and invisible at the same time? When talking to the great tech brands and retailers of today, we...
Why Video is the future in Consumer Electronics (3)

Why Video is the future in Consumer Electronics (3)

Bridge digital with real Why is it so hard to connect people to each other that have the same goals and could profit from their experience? Spoiler: It is not. VISUAL + Community + GREAT UX adds to Success Connect and show what you have   Finally we have arrived...
Why Video is the future in Consumer Electronics (2)

Why Video is the future in Consumer Electronics (2)

Where no man has gone… What can Consumer Electronic retailers and manufacturers do to re-engage their customer in a sustainable and tech-driven way? Well, theoretically we know it. PEOPLE HELP PEOPLE How can companies engage more people to help customers without...
Why Video is the future in Consumer Electronics (1)

Why Video is the future in Consumer Electronics (1)

Beam me up Bottie! Promises didn’t keep up with reality. That’s why Consumer Electronics needs a new approach to win customers emotionally. Bots can’t, we know that by now. Covid and supressed emotions We want to get emotionally involved again  ...
The Crowd Has Arrived

The Crowd Has Arrived

This is it, guys! Using untested technology and letting the crowd do customer support and service? Sounds like a lot of risk for international brands. Why it isn’t, is argued below. The first step towards the world Remote help becomes more important than ever...